According to the latest report by Renub Research, titled "Natural Food Colors Market Global Forecast by Products, Applications, Distribution Channels, Form, Regions, Company Analysis" Consumers around the world are becoming health conscious, most of the people are following sedentary lifestyle, due to which diseases like diabetes, cardiovascular and obesity are becoming normal. But the awareness about organic and clean-level food products has risen in recent times, and people want to buy healthy food, which is free from any adverse effect on the body. The demand for natural food colors has grown as people are rejecting synthetic food colors and the Natural Food Color Market is expected to grow to US$ 2.5 Billion by the end of the year 2025.
Food companies are also investing in research and development of natural food colors; moreover, the use of microencapsulation technology in the food industry is also growing the market. Regions like Southeast Asia, Latin America and Africa are the hotspots for research of new raw material, which is encouraging food manufactures to focus on these regions.
The Effect of COVID-19 on the Market of Natural Food Color
The market of natural food color has been affected by COVID-19 as people have become more health-conscious as compared to past years. The impact of lockdown has stopped the production in industries, and lack of proper workforce is a major challenge during COVID-19 period.
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